Foreign affair assertiveness now distinguishes the party association of the voters.
Most republicans are religious, but democrats have a diverse population.
Some new republicans are for bigger government and protection of the environment. 
Republican voters tend to be more optimistic and belief in power of the individual.
Democrats are mostly opposed to war on Iraq.

Big change in the middle: Upbeats (well-educated, positive on financial situation, feel independent). Disaffected(deeply cynical), Bystanders ( young and don’t vote). 
The first two groups inclined toward republicans.


The core of right is 29% of public
The core of left is 41%. Democrats are mainly losing the middle.

The right:
Enterprisers: highly patriotic and strongly pro-business. White. 3/4 male. Hawkish on foreign policy. Support tax cut for the rich. Less opposed to outsourcing.
Social conservatives: very religious. Many white evangelical. Many females. Concern on immigration. Half live in the south. Critical of business.
Pro-government conservatives: religious and conservative, under financial pressure. support government regulation and assistance of poor. Highly in the south. 

The left:
Liberals: well-educated and secular. Supports freedom of expression to abortion.
Conservative Democrats: religious and socially conservative. Moderate on foreign policy. Mostly old, and many blacks and Hispanics.
Disadvantaged Democrats: many minory voters. Poor. 


Liberals and Enterprisers are supportive of immigration. Other groups oppose. 


Bush has a personal appeal to Upbeats and Disaffecteds.

Liberals are very supportive of gay marriage and opposing the public display of the Ten commandment. 

Value Orientations used for categorization
Foreign policy assertiveness.
Religion and morality
Enviromentalism and Regulation
Social Welfare
Immigration
Business sentiment.
Financial Security
Anti-government sentiment
Individualism



Demographics:
40% of Enterprisers and Upbeats and Liberal have attended college. (49% for liberals).
Much fewer democrats are married. 
Most evangelicals belong to core republican groups. Catholics are scattered among all different groups.
Jews are highly represented in Liberals. No data on Muslims. 
40% of Americans attend religious services at least once a week.
64% say they display flag. 
About 45% own guns. Mostly Enterprisers and Social conservatives.
Fox is very popular among enterprisers.
Liberals are more likely to go online for news.
Most Republicans believe relying on force is the way to defeat terrorism. 
The rich and educated tend to be more internationalist.
92% of Liberals say homosexuality has to be accepted as a way of life.
Liberals have the most favorable view of Muslims. 
Liberals watch TV less than any other group